Cover 2 25% premium on space cost (must be a spread ad unit)
Cover 3 10% premium on space cost
Cover 4 50% premium on space cost
STANDARD ADVERTISING UNIT SIZES
Full Page Spread Bleed 17" x 10.75"
Full Page Spread Non-Bleed 15.75" x 10"
Full Page (live area) 7.875" x 10"
Full Page Bleed 8.625" x 10.75"
1/2 Page Horizontal Bleed 8.625" x 5"
1/2 Page Horizontal Non-Bleed 7.875" x 4.625"
1/2 Page Vertical Bleed 4.187" x 10.75"
1/2 Page Vertical Non-Bleed 3.616" x 10"
1/3 Page Vertical Non-Bleed 2.416" x 10"
1/4 Page Non-Bleed 3.616" x 4.625"
DIGITAL FILE REQUIREMENTS
OFFSET FILM REQUIREMENTS
Short Rates/Rebates: In the event that the advertiser cancels or changes the contract, advertiser agrees to pay the earned rates for all advertisements published under this contract.
Rate Protection Policy: We reserve the right to change rates upon notice. Contracts may be canceled at the time a change in rates becomes effective without incurring a short rate adjustment, providing the contract rate has been earned up to the date of the cancellation.
Contract Conditions: All advertisements for Practical Dermatology are accepted and published on the representation that the advertiser/agency is authorized to publish the entire contents and subject matter thereof. The advertiser/agency will defend, indemnify, and hold us harmless from and against any loss, expense, or other liability resulting from claims or suits for libel, violation, or right of privacy or publicity, plagiarism, copyright or trademark infringement, and any other claims or suits that may arise out of publication of such advertisement. We reserve the right to reject or exclude advertising copy which in our opinion is unethical, misleading, unfair, in bad taste, detrimental to the public interest, or otherwise inappropriate or incompatible with the character of Practical Dermatology. Practical Dermatology is not liable for delays in delivery and/or non-delivery in the event of acts of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes, whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown, or any condition beyond the control of the publisher affecting production or delivery in any manner. Orders accepted under terms of current rate card.
Accredited advertising agencies receive a 15% discount if invoices are paid within 30 days. Production and mechanical charges, including tip-in, are not commissionable..
Bryn Mawr Communications
Address copy, offset material, and insertion orders to:
1008 Upper Gulph Rd Suite 200
Wayne, PA 19087
Ship inserts prepaid to:
FRY Communications, Inc.
800 West Church Road
Mechanicsburg, PA 17055-3198