Articles

Editorial

• We Are All Haunted by Ghost Patients

  By Joseph Bikowski, MD, FAAD

Business Advisor

• Financial Benchmarking Update for Dermatology Practices

  Successful practices use benchmarking to compare their performance to others, assess their own performance over time, and plan for the long term.

  By Robert Thorne, CPA

Marketing Matters

• Your Dermatology Website: Get in the Game!

  Don’t build a website “because everyone else has one.” Build a tool that sets your practice apart.

  By Susan M. Hutson with Vikas Vij

Intergrating Devices

• Understanding Zeltiq

  Practical considerations for integrating lasers and energy based devices in a dermatology practice.

  By Vic Narurkar, MD and Ava Shamban, MD

Technology Connection

• EHR Use in Dermatology: Where We Stand

  CMS released data for EHR use in 2011, but next year’s data will likely determine the role EHRs will play in the future of dermatology.

  By Mark Kaufmann, MD

Aesthetics Management

• Fillers: Tips and Tools for Beginning and Honing Your Practice

  Starting out small and adding new techniques one at a time is critical in the use of fillers in practice.

  By Joel Schlessinger, MD

Cover Focus

• Research Update: New Data Highlight Less Common Manifestations of Common Conditions

  Other findings include three-year safety data for a novel IL agent and the important role dermatologists could play in diagnosis of psoriatic arthritis.

• Targeting IL-17: Investigational Agents Show Promise for Psoriasis

  Potentially expanding the class of interleukin therapy, two investigational agents show possible long-term effects in management of moderate-to-severe psoriasis.

• Seasonal Allergies and Atopic Dermatitis: A Missing Link?

  Evidence increasingly suggests that dermatologists need to watch for allergens in AD—from the interaction between environmental allergens and eczema to corticosteroid allergy.

  By Leon H. Kircik, MD and James Q. Del Rosso, DO

• Practical Approaches to Providing Patient Support

  Offering patients education, resources, support, and an active role in treatment selection are all ways to empower them and help ensure a better experience in the long-term.

  By April Armstrong, MD, MPH

Feature Article

• Update on the Treatment of Actinic Keratoses

  From mainstay therapies to newly approved agents, treatment options for actinic keratoses are growing.

  By Madelaine Haddican, MD and Gary Goldenberg, MD

PAs In Practice

• You’ve Decided to Hire a Physician Assistant. Now What?

  Part III in a series highlights how to attract, hire, and maintain a physician assistant in your dermatology practice

  By Matthew Zirwas, MD and Vicki Roberts, PA-C

Clinical Focus: Acne

• Address the Need For Sun Protection In Your Acne Patients

  Innovations in technology are paving the way for products that address skin care and sun protection needs.

  By Joshua Zeichner, MD

Therapeutics Update

• New Products and Pharmacologic Developments

Physician Focus

• Jerry Bagel, MD, FAAD

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